By Igor Bershadsky - Director of BD, Hacken
Igor Bershadsky, Director of Business Development and Partnerships at Hacken, a blockchain security auditor firm, shares his experiences and insights on B2B growth. Bershadsky also highlights the significance of building relationships with clients and tailoring products to address their pain points. He advises startups to prioritize their target audience and develop a system for reaching out to potential clients. Additionally, he emphasizes the importance of patience, persistence, and continuous improvement to achieve success in the business world.