{"id":3996,"date":"2025-08-22T03:28:00","date_gmt":"2025-08-22T03:28:00","guid":{"rendered":"https:\/\/tde.fi\/founder-resource\/"},"modified":"2025-08-27T05:58:13","modified_gmt":"2025-08-27T05:58:13","slug":"the-nft-brand-that-crashed-after-nike-bought-it","status":"publish","type":"post","link":"https:\/\/tde.fi\/founder-resource\/newsletter\/the-nft-brand-that-crashed-after-nike-bought-it\/","title":{"rendered":"The NFT Brand That Crashed After Nike Bought It"},"content":{"rendered":"\n<p>Remember when \u201c<em><strong>drop a token, build a community<\/strong><\/em>\u201d was the default playbook? That era\u2019s dead and the postmortem is messy.<\/p>\n\n\n\n<p>Today, users want more than airdrops and Discord bots. They want\u00a0<strong>identity<\/strong>.\u00a0<strong>Purpose<\/strong>.\u00a0<strong>Real-world resonance<\/strong>. Communities aren&#8217;t built in launch threads they&#8217;re forged in the spaces between promises and experiences.<\/p>\n\n\n\n<p>And nothing captures this shift better than the wild divergence of two Web3 brands that once held the spotlight:\u00a0<strong>Pudgy Penguins\u00a0<\/strong>and<strong>\u00a0Rtfkt<\/strong>.<\/p>\n\n\n\n<p><strong>How Pudgy Penguins Turned Toys into Culture<\/strong><\/p>\n\n\n\n<p>In 2021, Pudgy Penguins hatched as yet another animal-themed NFT project, waddling into the flood of PFP collections. But while others faded into JPEG oblivion, Pudgy did something smarter: they made community the product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when \u201cdrop a token, build a community\u201d was the default playbook? That era\u2019s dead and the postmortem is messy. Today, users want more than&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[],"class_list":["post-3996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"_links":{"self":[{"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/posts\/3996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/comments?post=3996"}],"version-history":[{"count":1,"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/posts\/3996\/revisions"}],"predecessor-version":[{"id":3998,"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/posts\/3996\/revisions\/3998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/media\/3997"}],"wp:attachment":[{"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/media?parent=3996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/categories?post=3996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tde.fi\/founder-resource\/wp-json\/wp\/v2\/tags?post=3996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}