Go to Market Strategy and Early User Acquisition

By Shiti Rastogi Manghani - COO, Stepn

Welcome to an enlightening session with Shiti Rastogi, the COO of STEPN! 🚀 In this video, we dive deep into the world of go-to-market (GTM) and early customer acquisition strategies in the web3 space.

Discover the keys to success as Shiti emphasizes the importance of understanding consumer personas, selecting effective marketing channels, and incentivizing your community with enticing rewards like tokens and NFTs. Gain insights into the significance of forging partnerships, providing top-notch customer support, and staying well-informed about the evolving legal landscape in the crypto world.

Additionally, Shiti shares her wisdom on the importance of creating value-driven apps within the crypto space and explores the vast potential of NFTs across various industries.

Aspiring founders, get ready to embark on your journey with clear vision, step-by-step strategies, and unwavering focus, even in the face of market challenges.