Table of Contents
TL;DR
Getting into top Web3 events isn’t about applying but being recognized. To secure your spot, position yourself as a builder, not a seller. Showcase real execution, highlight your impact, and ensure your startup’s milestones stand out.
Keep your LinkedIn active and strategic, with a strong “About” section defining your expertise and mission. Engage in key industry conversations, from Twitter Spaces to top Web3 summits. Build strong connections—your network opens doors that cold outreach won’t.
Web3 opportunities come to those who prove their credibility and stay visible.
Introduction
In Web3, access is everything. The right events—whether it’s an exclusive investor roundtable, a private founder’s dinner, or a high-profile networking summit—can open doors that cold outreach simply can’t. But getting into these rooms isn’t just about showing up; it’s about being invited in.
Your access depends on who you know, how you position yourself, and how well you align with the event’s decision-makers. Organizers vet attendees based on experience, credibility, contributions, and relevance. If your personal brand and startup’s profile aren’t sharp, you’ll be overlooked. So, how do you ensure that when your name comes up, the answer is a definitive yes?
At TDeFi, we know this game inside out. With 40+ events across five years, we’ve done it all—organizing exclusive side events with strategic partners like DMCC, Psalion, and CryptoMondays, co-hosting with leading event organizers, and securing sponsorships at flagship conferences like Paris Blockchain Week and GITEX. (Check out our full event list here)
Here is how you can improve your presence, build credibility, and secure your spot at the Web3 industry’s most important events!
1. Show Your Experience in a Way That Matters
Web3 is a results-driven space. No one is interested in vague ambitions or buzzwords—they want proof of execution. If you sound like a salesperson, you’ll never even find the door to these events, let alone get in.
The key? Position yourself as a builder, not a seller. People aren’t looking for a pitch; they’re looking for valuable insights from those actively shaping the industry. You don’t need to “sell” yourself if your brand (personal or startup) speaks volumes about the impact you’re creating.
When showcasing your experience, focus on what you’ve done, not just what you intend to do. Clearly highlight your role, the projects you’ve built or contributed to, and the outcomes you’ve delivered. Measurable success builds credibility and ensures the right people take you seriously.
Your startup’s profile matters just as much. Investors and partners evaluate startups based on team strength and track record. Ensure your company’s profile highlights key milestones like fundraising rounds, partnerships, and product launches. Emphasize what makes your startup stand out in the Web3 space and back it up with tangible traction—user adoption, revenue, or real-world utility.
At elite Web3 events, decision-makers aren’t looking for salespeople. They want industry leaders, innovators, and disruptors. The stronger your profile, the more likely you are to be on the invite list.
2. Keep Your LinkedIn Active and Strategic
While Web3 culture thrives on Twitter and Discord, LinkedIn remains a key credibility checkpoint—especially for serious investors, event organizers, and industry leaders. If your LinkedIn is absent, inactive or outdated, it sends the wrong signal.
Also, ensure your startup’s LinkedIn profile reflects the company’s vision, progress, and contributions to the Web3 ecosystem. Maintain transparency in updates, share company milestones, and showcase thought leadership.
3. Write a LinkedIn “About” Section That Actually Works
Most LinkedIn profiles fail in one of two ways:
- They are too generic (“I’m passionate about blockchain and decentralized finance.”).
- They are too long (losing the reader before delivering value).
When doing this for your startup, make sure the narrative clearly outlines your company’s mission, growth trajectory, and the specific problem your project solves within the Web3 ecosystem. Investors and event organizers want to see both your personal expertise and the strength of your startup’s vision.
4. Be Where the Right Conversations Are Happening
You can have the best profile in the world, but if you’re not showing up in the right places, you’re still invisible.
Positioning yourself for opportunities means:
- Being part of high-value discussions—whether it’s in online forums, private Discord groups, or Twitter Spaces.
- Attending the right Web3 conferences, summits, and investor meetups.
When done right, visibility leads to credibility. And credibility leads to access.
Remember, your startup should also be active in the right communities and engaging in industry discussions. Look for opportunities to get involved in conversations that align with your product and its potential impact in the space.
5. Build Strong Connections
Even with a perfectly crafted profile, it’s possible to be overlooked if you’re not actively engaging with the right people. In Web3, connections play a pivotal role in creating opportunities. Building relationships with individuals who are well-established in the ecosystem, or even partnering with the right organizations, can significantly enhance your visibility.
Building a network of trusted contacts—whether through strategic partnerships or community involvement—can open doors to key events, funding, and collaborations. By surrounding yourself with the right people, you increase your chances of being invited into the rooms that matter.
Similarly, build connections for your startup by networking with investors, potential partners, and other startups in your field. Forming strategic alliances can help you gain access to exclusive opportunities, both for you as a founder and for your company.
The Takeaway
In Web3, the best opportunities don’t come from simply applying for them—they come from being recognized by the right people for the right reasons. The key to gaining access to high-value events and opportunities lies in:
- Building a strong track record of execution.
- Keeping your LinkedIn active and aligned with your goals.
- Ensuring your profile clearly communicates your expertise.
- Engaging in important conversations and attending key events.
Success in this space isn’t just about showcasing your expertise—it’s about building the right relationships.
At TDeFi, we host, co-host, and partner on events that offer visibility, set the setting stones for collaborations, and investments, and connect our portfolio companies with industry leaders. If you need help positioning yourself for the right events, connections, and more, we’re here to guide you every step of the way.
Remember, it’s not about whether Web3 events will create opportunities—it’s about whether your profile and connections will get you into the right rooms.
